PROJECT
Frontier Alaska Soda Branding and Package Design
SERVICES
SODA LOGO DESIGN
SODA PACKAGE DESIGN
SODA CAN DESIGN
SHOPIFY WEBSITE DESIGN
SELL SHEET & COLLATERAL DESIGN
The Challenge:
Frontier Alaska Soda needed to launch as an authentically Alaskan brand using real, quality ingredients while still attracting a younger audience looking for something genuine, fun, and worth seeking out. The design system had to work across multiple flavors and products without losing what makes it special.
Execution:
We built Frontier Alaska Soda around an authentic, adventure-driven Alaskan identity. A strong expedition-inspired wordmark anchors the system allowing the products to be more expressive. Each flavor gets its own custom Alaskan scene featuring a native animal and the soda's key ingredient. The custom illustrated badges create instant shelf impact and collectability, turning each can into a small piece of Alaska. Beyond packaging, Creature Theory designed and built a custom Shopify e-commerce experience from the ground up, bringing the brand’s adventurous spirit online and making these sodas accessible everywhere.
FRONTIER FORWARD CAN DESIGN
Each can features a custom illustrated scene of Alaskan wilderness with bold colors, distinctive wildlife, and a nod to the Alaskan ingredient inside. The illustrated badge system creates instant shelf impact and collectability, with each flavor standing strong on its own while staying tight within the family. Metallic accents highlight key ingredients, giving the cans a premium feel that elevates beyond typical craft soda. Simple, memorable, and built to scale across as many flavors as Alaska has to offer.
SHOPIFY WEBSITE DESIGN
We built a custom Shopify experience from the ground up that brings the bold, adventurous spirit of the brand to life online. The site is rich with Alaska storytelling, visuals, and personality, while staying intuitive and consumer-friendly. The result is an e-commerce platform that feels as distinctive as the cans themselves, making the soda easily available without losing what makes it special.
EACH FLAVOR TELLS A STORY
Every Frontier flavor gets its own moment to shine through custom sell sheets that bring the ingredient story and Alaska inspiration to life. The system stays tight and recognizable across all flavors while giving each one the space to tell its own story. Cohesive family, individual personalities.
FLEXIBLE DESIGN SYSTEM
The system proved its flexibility when we extended it to glass bottles. The illustrated badge translated seamlessly to the taller format, maintaining shelf impact while providing the brand a premium option for different retail environments.
