PROJECT
Reveland Non-Alcoholic Beer Branding.
NA Beer Can Design.
SERVICES
BREWERY LOGO DESIGN
NA BEER PACKAGE DESIGN
NA BREWERY APPAREL
NA BEER BRANDING & STYLE GUIDE
BEER SELL SHEET
The Challenge:
Reveland Brewing’s founder came to Creature Theory to develop a strategic brand story, name, identity and package design that would make good on his vision to develop a brewery brand known for impeccable execution of classic beer styles—that just so happen to not have alcohol. Likewise, in a growing sea of NA beer brands, this brewery needed to break through the clutter and look the part of setting the new benchmark for quality.
Execution:
At Creature Theory, so much of what we do starts and ends with a compelling brand narrative. A reason for being—a reason customers will care. For building-out the brand’s DNA, we focused on what was important to the maker—flavor, quality, authenticity. Then, we crossed that with the lifestyle and occasions this product was perfect for. As we put it, “This beer is for the forward thinkers, the flavor seekers, and the midnight philosophers who want to toast every high and mull over every low without panicking about tomorrow morning.” With the brand’s story in place, we set off to name the brewery and devleop the visual identity in a way that felt timeless and steeped in tradition, yet something about it was fresh—like a new interpretation of something that’s a trusted classic. Have a look, and more importantly, have a taste. Prost!
“Everything has been so solid. The cans, they look great! Creature Theory has been so pivotal in all of this.”
— Jason Davis, Founder & Brewmaster, Reveland Brewing
