Creature Theory Wins Big at ADDY Awards.

Creature Theory wins 12 awards at this year’s local American Advertising Awards, known as the ADDY Awards.

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries nationwide. The competition begins with at the local level, for which Wilmington is included with all of Eastern and Central North Carolina, including Raleigh and Durham.

"Our continued success at the American Advertising Awards speaks to our team’s talent and dedication, as well as our clients’ passion and trust for us to develop their brands." states Matt Ebbing, Founder and Chief Creative Director.

Creature Theory’s wins included numerous gold awards, a coveted Judge’s Choice Award, and ranged across numerous categories including Brand Identity, Package Design, and Poster Advertising Campaign.

About half of the Creature Theory team attended the American Advertising Awards gala in Durham, NC. Pictured left to right: Jonathan Williams, Amy Anderson, Matt Ebbing, James Laycock and Paige Heathcock.

Creature Theory won 12 awards, including seven gold & silver, and a coveted Judges Choice Award.

About Creature Theory

Creature Theory is a creative agency located in the Cargo District of Wilmington, NC. Founded by industry veteran Matt Ebbing in 2017, Creature Theory provides diverse strategy, design and advertising services to help develop, evolve and grow brands.

The Creature Theory team has decades of experience working with start-ups, growth companies and global brands. Their client list includes some of the United States’ best-known and fastest-growing craft beer brands such as Stone Brewing, Sierra Nevada and Funky Buddha, as well as notable brands in the wine, spirits, kombucha, coffee, packaged food, restaurant, hospitality and outdoor industries. Visit www.creaturetheory.com for more information.

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Ebbing Branding + Design Rebrands as Creature Theory