Leading Philippine Craft Brewery Introduces Vibrant Rebrand

By Charles Guerrier / Asian Brewers Network
Engkanto, the Philippines leading craft brewery, has launched a vibrant new look to reflect its evolution as a brand.

Established in 2017 the brewery, based in the outskirts of the Philippines’ capital city of Manila, was founded on the idea of taking risks, trying new things, and setting a new standard for craft brewing in the archipelago nation.

This they achieved, but then along came the global pandemic severely hampering their growth as the country’s leading craft brewery.

Last year there was a change of leadership in the brewhouse with the appointment of Boxing Cat Shanghai’s ex-brewmaster Michael ‘MJ’ Jordan as the new head of the brewing team.

Emerging now from the global pandemic the Engkanto management team felt it was time to reimagine the brewery’s image with not only new label artworks that passionately express a renewed vision, but new variants that reflect the new brewmaster’s approach to reimagining their core range.

An invigorating new look

The brewery worked with renowned US based branding agency Creature Theory, who count well known craft breweries Stone Brewing and Sierra Nevada among their clients, to develop their new brand identity.

The new logo, replacing the old mystic moth, is a bold sun icon – created to be an enduring beacon of a more courageous, more passionate, more creative life. The logo is an iconic display of the brewery’s undaunted optimism and positivity and is reminiscent of the sun on the national flag.

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https://asiabrewersnetwork.com/news/leading-philippine-craft-brewery-introduces-a-brand-new-look?fbclid=IwAR2PkuE99LYRuja-zuAyBbaFGN8L8BSKDtX6ArXcb1m4AiWRcpkxfo1DUnk