Big Wins for Creature Theory at American Advertising Federation Awards

April, 2025

Creature Theory, a boutique branding and design agency based in Wilmington, is making waves on the national stage with a series of prestigious design accolades recognizing its work for local brands.

The agency recently earned top honors at the national Craft Spirits Package Design Awards, GDUSA American Graphic Design Awards, and the regional American Advertising Federation (AAF) Awards. Creature Theory’s standout work includes branding, packaging and websites for Wilmington favorites like Boombalatti’s Ice Cream, Icon Coolers  and End of Days Distillery, as well as North Carolina staples Outer Banks Distillery’s Kill Devil Rum and Warehouse Distillery.

“These awards are a testament to the power of great storytelling and bold design,” said Matt Ebbing, founder and creative director at Creature Theory. “We’re proud to bring the branding experience we’ve developed with national clients to the businesses right here in our backyard.”

With a creative process rooted in strategic storytelling, Creature Theory continues to build brands that connect deeply with consumers — from across the country to the heart of Wilmington. Winning work spanned a range of industries including outdoor lifestyle, pro sports, package food and beverages.

For more information about Creature Theory, visit www.creaturetheory.com.

About Creature Theory

Creature Theory is a creative agency located in the Cargo District of Wilmington, NC. Founded in 2017, Creature Theory provides diverse strategy, design and advertising services to help develop, evolve and grow brands. The Creature Theory team has decades of experience working with start-ups, growth companies and global brands. Visit www.creaturetheory.com for more information.