Two more national Craft Spirits Packaging awards for Creature Theory.

July, 2025

Creature Theory received a couple medals from the National American Craft Spirits Association (ACSA) 2025 Packaging Awards.

In hyper-competitive landscapes such as spirits, beer, and just about any RTD beverage, first and foremost the brand has to mean something to people, but right on the heals of that you need a package design that will open the door to that meaning—and catch a customer's eye. For this winning craft vodka, Creature Theory shunned AI images that have become a too-easy crutch and instead chose to work with artist lindsey Lively to create an emotive interpretation of the view looking west, towards the Appalachian foothills, from Warehouse Distillery. This view is seen through the bottle, offering a certain dreamy distortion to the scenic image. Classic typography details on premium label paper complete the heritage-inspired front label. There's a lot going on, yet the overall impression is clean and simple.

Creature Theory was also awarded for the best agave spirit package design for outstanding ultra-premium packaging for End of Days Castillo 1815. See images below.

About Creature Theory

Creature Theory is a creative agency located in the Cargo District of Wilmington, NC. Founded in 2017, Creature Theory provides diverse strategy, design and advertising services to help develop, evolve and grow brands. The Creature Theory team has decades of experience working with start-ups, growth companies and global brands. Visit www.creaturetheory.com for more information.